The German and his car – a love story that is second to none. In fact, there is hardly any other country that attaches so much importance to its means of transport as Germany. It is cleaned and polished, cared for and cared for as much as it can, so that the beloved car always looks flawless. And if a flaw does arise, many people spare neither expense nor effort to remedy it. One industry that benefits from this boundless love of the automobile is vehicle preparation . Anyone who becomes self-employed in this area can look forward to well-heeled customers.
What does a vehicle preparation do?
Of course, if you want to set up a vehicle preparation company, you need to know exactly what services you will be expected to provide. The following overview reveals what your everyday work will require of you:
- Vehicle cleaning inside and outside
- Paint preparation and care
- Removing dents and scratches
- Special treatments inside and outside
- Choose your legal form and register your business
In order for your business to be really official, you of course have to register your vehicle preparation as a business. Before you take this step, however, you should be clear about which legal form you are going to choose. This affects all business areas, which means that you should think through the decision thoroughly in advance.
For example, these legal forms are possible for vehicle preparation:
- one-man business
- UG (limited liability)
Our recommendation : Since you will always have to deal with extremely high-quality cars in your daily business, you should definitely think about founding a GmbH or a UG. The reason for this is the limited liability in the event of business failure. Anyone who founds a sole proprietorship or a GbR is also liable in an emergency with their private property.
Who are the customers of vehicle preparation?
If you want to set up a vehicle preparation company, you should of course not only worry about the legal form (although these are of course extremely important considerations). One item that you should definitely have on your agenda is: Who is my target group? With vehicle preparation, you are addressing these four groups of people in particular:
Owners of luxury cars : Jaguar, Ferrari, Lamborghini – the list of luxury cars is long and sonorous. Of course, anyone who can afford such a car also spends a lot of money on maintenance. As a vehicle processor, you will have regular contact with high-priced cars and polish them to a shine.
Classic car fans : But it’s not just new and extremely expensive cars that are cherished and cared for by their owners with great dedication. Shapely oldtimers will also repeatedly arrive in your vehicle preparation facility.
Tuning enthusiasts : Less solvent, but by no means less car-crazy, are the customers who are enthusiastic about tuning. Especially when trade fairs and large car meetings are just around the corner, many (hobby) tuners treat themselves to an appointment with vehicle preparation.
Companies : A final target group that you will address with your business are companies that value an extremely well-groomed appearance. Wherever company cars pull up, you naturally want to make a perfect first impression. This means: The cars must be in perfect condition and must not have any scratches.
Basically, the average customer of a vehicle preparation can be characterized as follows:
- over 30 years old
- car enthusiastic / crazy
- financially well positioned
- Targeting customers with the right marketing
But what is the point of knowing exactly who you will reach with your business? One area where audience analysis plays an extremely important role is marketing. Only when you know who you want to address will you be able to find out how to do it.
Topics such as luxury cars, tuning and vintage cars naturally only appeal to a relatively small group of people. But this is exactly where the big advantage for you lies. Because it means that you can tailor your marketing activities to almost every individual and address customers in a very targeted manner.
In order to celebrate maximum success, it makes sense to create different personas in advance – archetypes that represent fictional customers and help you to get a better (and more vivid) idea of them. When creating the personas, you are welcome to let your creativity run free. It is important that you depict the fictitious customers as detailed and realistically as possible. Exaggerations and caricatures may be funny, but not necessarily useful.
The next step is to choose channels through which you can best reach your personas or your real target group. Here some examples:
- Social media (especially Facebook, Instagram and Twitter)
- Automobile shows
- Car and tuning meeting
- Trade journals and online magazines
- Billboard advertising
- own website with company blog
There is no one-size-fits-all recipe for success for optimal marketing strategies. Your task is to find the right ingredients and mix them into a harmonious composition. If you feel that you are not up to this challenge, you can easily get help on board – for example in the form of a marketing agency or a freelancer who specializes in this area.
Cooperation with external providers
Stone chips, hail damage, worn interior fittings – not every damage that a car has can be professionally repaired in your vehicle preparation department. In order to still be able to offer your customers the complete package of services, it makes sense to build up a network of different cooperation partners in your region. Whether paint shop, glazier or furniture upholsterer – there are many professionals who can support you and your business and ensure that your customers are satisfied.
The right space for vehicle preparation
Last but not least, one topic that you should of course deal with as early as possible: The premises in which you want to set up your company. Of course, anyone who wants to work with cars needs one thing above all else: space. The more covered floor space and work space you have, the better.
Suitable rooms for vehicle preparation are rarely found in inner-city areas. Instead, look specifically in peripheral areas and especially in commercial areas. Rural areas also often offer ideal conditions for setting up your own business in the field of vehicle processing. The main advantage here is that the rents are relatively low. In addition, you are more likely to have to pay less business tax than you would in metropolitan areas.