It is the dream of many cooks (hobby): to open their own cooking school and teach others to do their best on the stove. But as cool as this idea sounds, it quickly proves that this business idea in practice is quite challenging. It is also a fact that anyone wanting to open a cooking school must meet a number of requirements. In this article, you will learn, among other things, what these are and what you should know before starting your own cooking school.
Do you need to be a trained chef to open a cooking school?
In short: no. There is often a lot more lenient regulations in gastronomy than is supposed. If you want to open your own restaurant or cooking school, there is no need to prove that you have been trained as a chef. This might sound inconsistent to some advocates, but the truth is: You don’t need to be a superstar chef to indulge in others’ taste. The same is true if you want to introduce others to the magical world of cooking and give them some valuable advice along the way.
Opening a cooking school: this is something you should pay attention to
As mentioned above, you don’t need to train as a chef to start a cooking school. However, that doesn’t mean that you don’t have to care about any special features on your path to freelancing.
Perhaps the most important thing is starting a company – because only then your cooking school becomes a job you can make money in. While you are incorporating you should find a suitable legal form as quickly as possible. For cooking schools, for example, Sole Proprietorship, GbR, UG (Limited Liability) and GmbH are possible.
You should of course find the alternative that suits you and your business model in an individual comparison. Every legal form has both advantages and disadvantages and is not automatically appropriate for every business. When choosing, a variety of factors must be considered, such as:
- Number of founders
- Image of the legal form
Another problem that aspiring cooking teachers should not ignore is the health regulations that not only apply to restaurants but also to cooking schools. Once you find a suitable place for cooking classes (more on this below), you must ensure that it really meets all hygiene requirements and will be dependent on inspection by veterinarians and health authorities. You also need to use a health certificate to prove that you can handle and serve food to others.
The right concept for your cooking school
Besides the bureaucratic features, you should also consider the specific design of your cooking school as early as possible, in other words: what should be the concept behind it?
The possibilities – long story short – are limitless. If you look at the different culinary schools in the metropolitan area, it will be immediately apparent that there are a lot of experiences here. There are cooking schools for specific diets, delicious home cooking, sushi, soups, baked goods, regional and seasonal dishes for just about everything!
If you want to survive in the culinary school market, you should set a good example for your competitors. The more focused and thoughtful your concept, the more likely your potential customers will know what to expect from the culinary school.
Who is your target audience
The issue of your target group is always closely related to creating an overall concept. Culinary schools usually cater to many different people. But is this really beneficial for your business?
In most cases, it turns out that focusing on a specific group or creating the concept in such a way that a particular orientation is recognizable makes perfect sense. For example, some cooking schools offer special courses for colleagues, friends, and family. Others are primarily aimed at beginners or advanced home chefs. There are many ways to target specific audiences.
It is important to know in advance who your cooking school should be targeting and who you want to give tips and tricks for your kitchen. A thorough analysis of the target groups and creation of different personalities will help you here.
Find the right space for your cooking school
One of the biggest challenges on the way to your culinary school is finding suitable facilities. No doubt it will definitely provide enough space for a spacious modern kitchen and table where you can enjoy delicious later cooked delicacies. Sanitary facilities are also essential if you want those who attend your courses to feel comfortable from start to finish.
It is also important that the rooms in which the cooking school is located are as central as possible and easily accessible by car and other transportation. It is completely normal for the participants to come from different parts of the city and even outside the city. The most important thing is to provide them with a central connection point where they can reach them quickly and easily.
Finally, this can also affect your site selection, you should feel comfortable here. Your cooking school is encouraged to create a specific charm that suits your concept or reflects your personality. You can also target a variety of furniture and the like to make visiting a cooking school an unforgettable experience for your students.
Open a cooking school and gain attention through marketing
First of all: Satisfied attendees of the cooking course will be your best and most effective marketing channel. Because anyone who buys something for themselves from Culinary School will be happy to recommend it to friends and family.